Alive Marin

I live in the Midwest, Minnesota to be exact. Tony lives in Chicago and Jason lives in Jacksonville. Of the three of us, I think I was screwed the worst. Yeah, I know ... it's beautiful, right? Maybe. But only for one week a year. The rest of the year is filled with sub-zero temperatures, god-awful humidity, endless road construction, colonies of mosquitoes and sub-zero temperatures. Yes, I know that I repeated myself there, it needed the extra emphasis.

Having said that, we have the "nice" thing going for us, which is good. Quite frankly, we're only nice because we've have been trapped indoors for six excruciating months, and by the time we get to come out of hibernation, we're just happy to see other survivors.

I'm being a bit extreme, I know. Other Minnesotans will disagree, and that's fine. It's just my opinion, so they can shut their pieholes.

I've dreamed of moving to a better place, a utopia of sorts ... a place like Marin County. Where the grass is green and the mosquitoes are dead. Jay has put together this lovely site called, alivemarin.com, that has provided a snapshot of what life could be like outside the State of Minnesota penitentiary walls. Zip-it Minnesotans.

His plan is to eventually broaden the franchise to include other places like Orange County, Chicago, New York, etc. That way I can just live vicariously through the pages of his sites. Ahhhh, even the thought brings a smile to my face.

In the meantime though, Jay has asked us to develop an identity that spoke not just to Marin County, but one that could be carried over to the places to come. We focused on a color scheme and element design that helped to communicate the message of being alive. A fun design with the colors of life.

So hop on over to alivemarin.com and check it out. Then, jump back on Twitter and Facebook and tell us when you're moving. I'll pack my Paddington Bear suitcase and meet you there.

Toodaloo