If you are into graphics and asked about what is “vintage”, you might answer that it is a graphic design with a 1950’s theme that is old, worn out, exhausted, and almost deteriorated by time. If you will search for vintage designs on the internet, you will mostly find posters of old advertisements like transistors, television, Volkswagen Beetle, movies, and sexy Hollywood blonde bombshells like Marilyn Monroe or Jayne Mansfield.
With the descriptions and samples provided for vintage design, you might think that the word “vintage” is similar with retro which means outdated style or trend. Well if you go to Google and type “vintage,” what you’ll find will lead you to “wine making” instead of visual arts references. Confusing isn’t it? To attach strings between vintage and vintage design, let’s begin with defining the etymology of the word vintage.
Etymology of Vintage
Vintage came from the French word “vin” which means wine. Just add “t-n-e- r” and you’ll have a winemaker called “vintner”. Combine “vint” and “age “, to form the word “vintage.” Why is “age” attached? It is because vintage wine is grown and harvested in a single particular year and region. With this means of production, vintage wine refers to wine that is “old” and with high quality. This made vintage associated with a style that’s old, antiques, or outmoded.
Vintage as Graphic Design
Vintage style is widely used in the field of graphic design. Vintage design gives emphasis on typography, rustic color harmony of brown, red, and yellow, and
It can be applied to poster designs, packaging, banners, and website. Starbucks Philippines is using vintage designs for their marketing collaterals like flyers and brochures. Human Clothing, an apparel company in the Philippines also uses vintage designs for their prints on t-shirts and bags which started by the early 2000 up to present.
Vintage design is also applied to fashion and interior design.
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