sábado, 6 de marzo de 2010

Cratefuls

Well folks, week one is almost in the books, and what a week it has been. It's hard to believe that we only have 51 weeks to go before the end of our pretend (Mar - Feb) year. Actually, who am I kidding, it's not hard to believe, we literally look at our calendar several times a day, in fact, we're hyper aware of how much time is left. Anyway, now I'm just rambling.

So, we were fortunate enough to mark our first day with an actual "Mark" and now we are going to wrap up our first week with a bow. Are you kidding? Seriously, it's almost as if we've had this planned since the beginning. But, we didn't plan it this way, it just fell into our lap all perfect and such.

The bow that we're wrapping up week one with is none other than the lovely Erin Waterton and her company, Cratefuls. As Cratefuls is just launching, all you'll find on the website at the moment is a splash page. But, with its new logo already in place, it's a fantastic looking splash page. Rest assured, the full site is under development and should be up soon.

In the meantime, let me (or, Erin) tell you a bit more about this very cool business concept. As Erin puts it, "the idea behind Cratefuls is to offer people the option to fully customize their Crates with high quality items."

I'll just throw in a little idea here. When she told us about the business, I instantly thought that it might be a good idea for someone to send Tony, Jason and I an Apple Crateful. As in Apple computers, not Granny Smith. It could packed with iPods, Laptops and maybe a few iPads. I dunno, it's just an idea. All I'm saying is, just think about it.

Alright, back to Erin and her fantabulous business. Cratefuls is much more than "Thank You" or "Happy Holidays" themed gift basket service (although it does that as well). Erin's goal is to specialize in non-traditional occasions such as; break-up survival crates, surviving your wedding day crates, surviving motherhood crates and the list goes on. In fact, you can pretty much invent your own "survival crate" to be custom-tailored to your liking.

In fact, while wondering how we were managing to design logos day in and day out, Erin had offered us a Red Bull Rescue kit. We were very grateful (Get it? Grateful - Crateful.) for her offer. It also helped us better understand the type of non-traditional (sleep deprivation survival kit) packages she puts together.

So, keep your eyes open for the official launch of  cratefuls.com and order a Crate for ... well, anyone.

Week one out, see week two.

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